Welcome to Real Estate InSync

As founder and president of Real Estate InSync (REI), Mr. Butler and the REI team work closely with clients to assess needs, clarify goals, design comprehensive development solutions and manage programs to strategically reposition assets, brand properties and maximize real estate portfolios. REI specializes in working with institutional, government, corporate, trusts and high net worth individuals. REI's expertise, experience and integrity have attracted high-profile clients, including Regions Morgan Timberland Group, Capital City Bank Group, Florida Retail Federation, City of Tallahassee, the Florida State University Seminole Boosters and Myer Development, LLC.

The REI Portfolio Value Maximization Strategy and Process:

  • • Collaborate.

    REI leads with collaboration between its clients, stakeholders and network of industry professionals to develop clear vision and comprehensive goals for real estate endeavors in North Florida and beyond.

  • • Innovate.

    REI effectively interprets trends, examines emerging issues and analyzes market conditions to design innovative real estate centric solutions aimed at maximizing client portfolios.

  • • Transform.

    REI leverages its collaborative and innovative approach to strategically reposition real estate assets, brand properties and transform development concepts into profitable ventures.


REI Clients

"I believe that Will and REI have the model and process for the new 'state of the art' in real estate asset management"
- Dean Gatzlaff, Director
Center for Real Estate Education and Research, College of Business, Florida State University

The Counselors of Real Estate

Urban Land Institute